Dell in China Reveals New 8th Gen Mobile CPU using PUBG Cheats
I personally don’t mind people cheating in Singleplayer games. Many mods for games like Fallout 4 and Skyrim add to the game and often enable cheats. However, the majority of players don’t want cheats in competitive multiplayer games like PUBG and Fortnite. Players want a balanced game where their skills determine if they win. Not cheats or real money spent in Loot Boxes for buffs. Nobody wants to see someone move up the leaderboards due to cheating or buying their way to the top.
Dell got some bad PR recently from their branch in China when it comes to cheating. One of the talking points on their new mobile CPU was the fact that it was great at running numerous Plugins for PUBG. Dell’s Account Director and chosen Spokesperson, Sally Zhang, talked about how the plugins require more CPU usage. Writer Ben Mansill at PC Authority quoted Sally Zhang:
She spoke of how Chinese gamers are the most innovative and dominant in the world by using “plugins” to, for example, run faster than other players, or blow up ten cars at a time, and that these top gamers can really use 8th-Gen power to “run more plugins to win more at Chicken Dinner”, and that the top players run the most ‘plugins’ so that’s where 8th-gen Dell power gives them the gamer’s edge. Behind her a video proudly shows various cheats in PUBG in action (they really like the one with the massively oversized gun and show that a lot), with the new Dell gaming laptops shown every few seconds while Sally told us that gamers should buy a Dell because they’re better at running many plugins. Wow.
So, Dell Supports Online Cheating?
Dell in China apparently thought it was a great selling point. I mean, PUBG banned over 1 million players in January alone. Of those, BattlEye showed around 99% where players originating in China. So, there is a customer group they are targeting for sales. However, is this the view of Dell as a whole? Well, thankfully not. Dell Australia released a statement on the issue:
“Dell is fully committed to supporting fair play in online gaming. We do not encourage nor endorse any behavior that undermines fair gaming practices. Dell has a strong track record in partnering with gaming teams, aiming at providing world-class gamers with the ultimate experience. In an attempt to communicate the power of the new Dell G Series, inappropriate modification examples were used in Dell’s product launch event in China last week. This does not reflect our global gaming culture or strategy. We condemn any modifications misused in gaming.”
That seems a relatively straightforward statement of condemnation of their colleagues in China.